{"id":15844,"date":"2024-11-21T23:28:44","date_gmt":"2024-11-21T23:28:44","guid":{"rendered":"https:\/\/gdpr-law.eu\/key_issues\/gdpr-email-marketing\/"},"modified":"2026-07-16T10:04:34","modified_gmt":"2026-07-16T10:04:34","slug":"gdpr-email-marketing","status":"publish","type":"key_issues","link":"https:\/\/gdpr-law.eu\/mt\/key_issues\/gdpr-email-marketing\/","title":{"rendered":"GDPR – Email Marketing"},"content":{"rendered":"
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L-inviatajiet tan-newsletter u l-marketing bl-email huma parti fissa mill-univers tal-marketing online. Ba\u017cikament, il-prin\u010bipju li l-ippro\u010bessar huwa pprojbit i\u017cda so\u0121\u0121ett g\u0127all-possibbilt\u00e0 ta’ awtorizzazzjoni japplika wkoll g\u0127ad-dejta personali li tintu\u017ca biex jintbag\u0127tu emails. L-ippro\u010bessar huwa permess biss mir-Regolament \u0120enerali dwar il-Protezzjoni tad-Dejta (GDPR) jekk jew is-su\u0121\u0121ett tad-dejta jkun ta l-kunsens, jew hemm ba\u017ci legali o\u0127ra. Dan jista’ jkun, pere\u017cempju, il-preservazzjoni tal-interess le\u0121ittimu tal-kontrollur li jibg\u0127at il-marketing bl-email. Ir-Recital 47 tar-Regolament \u0120enerali dwar il-Protezzjoni tad-Dejta jistqarr espressament li l-li\u0121i tapplika wkoll g\u0127all-ippro\u010bessar ta’ dejta personali g\u0127al marketing dirett b\u0127ala interess le\u0121ittimu tal-kontrollur.<\/p>\n

Barra minn hekk, tali interess jista’ jidher, pere\u017cempju, jekk hemm relazzjoni rilevanti u proporzjonata bejn is-su\u0121\u0121ett tad-data u l-kontrollur. Dan jista’ jkun il-ka\u017c jekk is-su\u0121\u0121ett tad-data jkun klijent tal-kontrollur jew ikun fis-servizz ta\u2019 dan tal-a\u0127\u0127ar. G\u0127alhekk, \u0127afna jindikaw li l-marketing bl-email huwa permess ming\u0127ajr kunsens, tal-inqas g\u0127al klijenti e\u017cistenti. Jekk il-kumpanija g\u0127andha interess \u0121\u0121ustifikat fit-telefons \u2018kes\u0127in\u2019 permezz tal-marketing bl-email, l-emails tal-marketing jistg\u0127u jintbag\u0127tu lill-klijenti potenzjali ming\u0127ajr kunsens. Biex ma tir\u010bevix aktar informazzjoni b’newsletter jew email, il-klijent li jir\u010bevihom irid biss jo\u0121\u0121ezzjona g\u0127all-ippro\u010bessar g\u0127al skopijiet ta ‘marketing. Skont l-Art. 21(2), (3) GDPR is-su\u0121\u0121ett tad-data dejjem g\u0127andu d-dritt li jo\u0121\u0121ezzjona g\u0127all-ippro\u010bessar ta’ data personali g\u0127al skopijiet ta’ marketing dirett. Jekk is-su\u0121\u0121ett tad-data jo\u0121\u0121ezzjona, il-kontrollur g\u0127andu biss jieqaf l-ippro\u010bessar g\u0127al skopijiet ta’ marketing, i\u017cda jista’ xorta jippro\u010bessa d-data g\u0127al skopijiet o\u0127ra, pere\u017cempju g\u0127all-e\u017cekuzzjoni ta’ kuntratt. L-interess le\u0121ittimu tal-kontrollur li jippro\u010bessa d-data g\u0127al skopijiet ta’ marketing qatt ma jista’ je\u017corbita l-o\u0121\u0121ezzjoni tas-su\u0121\u0121ett tad-data. G\u0127andu ji\u0121i nnutat, madankollu, li skont l-Art. 95 tar-Regolament \u0120enerali dwar il-Protezzjoni tad-Data, dan japplika g\u0127all-iskopijiet kollha relatati mal-protezzjoni tad-data sakemm ma jkunx hemm regoli spe\u010bjali bl-istess ambitu regolatorju fid-Direttiva ePrivacy (ara wkoll premessa 173). Il-konsegwenza hija li l-marketing bl-email b\u0127alissa huwa permess biss bil-kunsens tal-partijiet kon\u010bernati (Art. 13(1) tad-Direttiva 2002\/58\/KE). Wie\u0127ed irid jistenna biex jaraw jekk ir-Regolament il-\u0121did dwar ePrivacy jipprovdix aktar \u010barezza dwar din il-kwistjoni.<\/p>\n

Irri\u010bettivament jekk kumpanija tibbaxxax il-mi\u017curi ta’ marketing tag\u0127ha sussegwentement fuq l-interess le\u0121ittimu tag\u0127ha jew fuq il-kunsens, il-kontrollur irid jirrispetta d-dritt tas-su\u0121\u0121ett tad-data li jkun infurmat. Il-kontenut ta’ din l-informazzjoni jiddependi fuq liema ra\u0121uni ta’ \u0121ustifikazzjoni tintu\u017ca. Jekk jog\u0127\u0121bok \u0127u nota li jista’ jkun hemm \u010berti li\u0121ijiet nazzjonali addizzjonali (e\u017c. li\u0121i tal-kompetizzjoni) li jistg\u0127u jkunu kemxejn iktar stretti jew li jistg\u0127u jimponu restrizzjonijiet addizzjonali.<\/p>\n

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Artikoli gdpr adattati<\/h2>\n

Artikolu 6 RGPD – Legalit\u00e0 tal-ippro\u010bessar<\/a><\/span>
\nArtikolu 7 RGPD – Kondizzjonijiet g\u0127al kunsens<\/a><\/span>
\nArtikolu 21 RGPD – Dritt ta’ o\u0121\u0121ezzjoni<\/a><\/span>
\nArtikolu 95 RGPD – Relazzjoni mad-Direttiva 2002\/58\/KE<\/a><\/span><\/p>\n<\/div>\n

\n

\u0126oloq esterni<\/h2>\n
  • [DMA] GDPR g\u0127all-marketers: L-affarijiet essenzjali. \/ ENG: GDPR for marketers: The essentials<\/a><\/li>\n
  • [Deloitte] Dirett marketing u privatezza: jinstab dak il-bilan\u010b. \/ ENG: Direct marketing and privacy: striking that balance<\/a><\/li>\n<\/ul>\n<\/div>\n\n
    \n

    Preambuli xierqa<\/h2>\n

    Premessa 32 – Kundizzjonijiet G\u0127all-Kunsens<\/a>
    \n    Premessa 33 – Kunsens G\u0127all-Aree Spe\u010bifi\u010bi Tar-Ri\u010berka Xjentifika<\/a>
    \n    Premessa 39 – Prin\u010bipji Ta\u2019 Ippro\u010bessar Tad-Data<\/a>
    \n    Premessa 40 – Ligi\u017citimit\u00e0 Tal-Ippro\u010bessar Tad-Data<\/a>
    \n    Premessa 41 – Ba\u017ci Legali Jew Mi\u017curi Le\u0121i\u017clattivi<\/a>
    \n    Premessa 42 – Pi\u017c Ta’ Prova U Rekwi\u017citi G\u0127all-Kunsens<\/a>
    \n    Premessa 43 – Kunsens Mog\u0127ti B’Mod \u0126ieles<\/a>
    \n    Premessa 47 – Interessi Legali Supremi<\/a>
    \n    Premessa 171 – Revoka Tad-Direttiva 95\/46\/Ke U Dispo\u017cizzjonijiet Tran\u017citorji<\/a>
    \n    Premessa 173 – Relazzjoni Mad-Direttiva 2002\/58\/Ke<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-15844","key_issues","type-key_issues","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/gdpr-law.eu\/mt\/wp-json\/wp\/v2\/key_issues\/15844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gdpr-law.eu\/mt\/wp-json\/wp\/v2\/key_issues"}],"about":[{"href":"https:\/\/gdpr-law.eu\/mt\/wp-json\/wp\/v2\/types\/key_issues"}],"wp:attachment":[{"href":"https:\/\/gdpr-law.eu\/mt\/wp-json\/wp\/v2\/media?parent=15844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}