1Where personal data are processed for the purposes of direct marketing, the data subject should have the right to object to such processing, including profiling to the extent that it is related to such direct marketing, whether with regard to initial or further processing, at any time and free of charge. 2That right should be explicitly brought to the attention of the data subject and presented clearly and separately from any other information.
* This title is an unofficial description.
Why Recital 70 Matters for GDPR Compliance?
Recital 70 strengthens the right to object specifically in the context of direct marketing. It ensures that individuals can object at any time, free of charge, to the processing of their personal data for marketing purposes, including profiling. Controllers must clearly inform data subjects of this right and present it separately from other information.